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Overview
We partnered with Grounded & Real, a lifestyle and wellness brand, to redesign their online presence. Their existing website lacked editorial depth and failed to reflect the authenticity and warmth of the brand. They needed a digital platform that combined storytelling with functionality, making their voice more relatable and impactful.
Challenge
The old site was static, visually outdated, and didn’t highlight the brand’s editorial content. Readers struggled to navigate articles, and the lack of a clear hierarchy reduced engagement. On top of that, the website wasn’t optimized for mobile, leaving a large portion of their audience underserved.
Our Solution
We redesigned the website with a modern editorial layout inspired by magazine-style storytelling. Clean typography, balanced white space, and an intuitive content structure brought focus to articles and brand stories. We also integrated a CMS for easy publishing, optimized the site for mobile users, and ensured that design choices aligned with the brand’s grounded and authentic identity.
Results
- 55% increase in average session duration
- 2× more article shares across social platforms
- Seamless publishing workflow with CMS integration
- Positive feedback highlighting the brand’s authentic voice and readability
More Case Studies
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Have a Project in Mind
Let’s bring your vision to life—start your next project with us today.