
Overview
We collaborated with a rapidly expanding fintech startup to revamp their mobile
app experience. Faced with outdated UX designs and poor user retention, they
required a product that not only appeared contemporary but also met user
needs and supported business growth.
Challenge
The app experienced a significant bounce rate and an ineffective task completion process. Users found it challenging to locate essential actions, and the visual design failed to instill the necessary trust that is vital in the fintech industry.
Our Solution
We conducted a full UX audit, user interviews, and competitive benchmarking. Our team redesigned the entire flow — from onboarding to dashboard — with simplified navigation, clear micro-interactions, and a bold, readable visual system optimized for mobile use.
Results
- 42% increase in user engagement within the first 3 months
- 30% reduction in onboarding time
- Boosted app rating from 3.4 → 4.6 stars on the App Store
- Positive feedback from users around clarity and trust


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