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Overview
We collaborated with Soft Interiors, a modern home décor brand, to design and develop a new eCommerce website. Their existing platform was cluttered, hard to navigate, and didn’t capture the brand’s refined aesthetic. They needed a digital store that felt both stylish and functional — offering a seamless shopping experience that aligned with their premium positioning.
Challenge
The old website had slow load times, confusing product categories, and a lack of trust signals for online purchases. Customers found it difficult to browse collections, compare products, and complete checkout smoothly. As a result, cart abandonment was high and sales performance suffered.
Our Solution
We created a clean, visually-driven website design centered on simplicity and elegance. Our team restructured the information architecture for intuitive product discovery, streamlined the checkout process, and integrated secure payment gateways. We also optimized product pages with high-quality visuals, lifestyle photography, and clear call-to-actions to build customer confidence.
Results
- 38% increase in completed purchases within the first quarter
- 60% faster checkout process with fewer drop-offs
- Improved mobile conversion rates by 45%
- Strong customer feedback praising the site’s simplicity and visual appeal
More Case Studies
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Have a Project in Mind
Let’s bring your vision to life—start your next project with us today.