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Overview
We partnered with YES, a fast-growing telecom brand, to design a mobile-first campaign site that would engage new customers and boost brand visibility. The campaign needed a digital hub that was quick to load, visually bold, and interactive — capturing attention in a competitive mobile market.
Challenge
The brand’s earlier campaign pages lacked engagement features and failed to convert mobile traffic into meaningful sign-ups. The content was static, the design inconsistent with the brand’s youthful tone, and the mobile experience felt outdated. This led to missed opportunities in reaching their target audience effectively.
Our Solution
We created a mobile-first campaign site with dynamic visuals, interactive call-to-actions, and gamified elements that encouraged participation. The design leaned on bright colors, bold typography, and smooth micro-animations aligned with YES’s energetic brand identity. Optimized for speed and mobile usability, the site also integrated social sharing features to maximize reach.
Results
- 72% increase in campaign engagement compared to the previous year
- 3× more mobile sign-ups within the first month
- Reduced bounce rate by 40% on campaign pages
- Strong audience feedback praising the site’s fun, energetic feel
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